Even the largest superyacht, newly launched by its builder and featuring the finest exterior and interior design, accommodations, water toys, captain and crew, can still go without charter bookings if potential clients don’t hear about it. Let the experienced Allied Marine Charter Marketing team help you to promote your yacht and the unique, custom luxury vacation experience it offers to discerning clients around the world.
Enter your yacht into the exclusive Allied Marine charter fleet and we will publicize it to the international luxury yachting media. The Allied Marine Charter Marketing Team with their broad reach and great reputation in the worldwide yachting industry will give your charter vessel the customized marketing efforts it deserves.
Established in 1945, Allied Marine is one of the world’s oldest and most respected brokerage firms and today, as part of the international Ferretti Group, we have the ability to tap a vast global network of more than 2,500 brokerage professionals around the world to help spread the word about your luxury charter yacht.
Complete Yacht Charter Marketing Management
Here are some of the many services that Allied Marine Yacht Charter Marketing Management provides:
- Yacht charter booking calendar management
- Contracts and funds transfers
- Marketing materials – manage brochure production, photography, etc.
- Online listing details and maintenance
- Targeted email marketing
- Promotion via social media and blogs
- Print and digital ad production and placement
- Response to inquiries and follow-up
- Media relations and editorial coverage
- Yacht participation in charter shows and open houses
- Individual yacht promotional website
We Field All Inquiries for You and Manage Your Yacht’s Booking Calendar
We handle charter inquiries for your yacht and keep track of its scheduled use. We present only serious inquiries to you and vet the charterers to make sure they are qualified clients who will respect your property.
Contracts and Funds
We manage your yacht’s charter contracts and escrow account.
Events and Strategic Partnerships
We can organize private events such as a cocktail, brunch or reception for qualified charter clients to introduce them to the luxury yachting lifestyle, showcase your yacht and promote it for charter. We also can place the yacht at special events in conjunction with luxury partners such as jet leasing companies, jewelry companies, real estate firms and other businesses that cater to the high net worth market.
Representation at Open Houses and Charter Shows
A number of national and international charter yacht open houses are held annually that invite charter brokers to tour charter yachts. This provides the brokers a chance to see the yachts for themselves, inspect the interiors, meet the crew, and understand more about the yacht that they will promote to their charter clients. We can organize and facilitate your yacht’s participation in these events and will be onboard to greet brokers.
If desired, we also can manage the details of placing your luxury yacht in one of the annual yacht charter shows. These are private shows where active yacht charter brokers from around the world can tour your yacht and meet the crew in the waters where your yacht will be operating in the coming season.
annual charter shows and open houses
- Fort Lauderdale – periodic open house events throughout the year
- Genoa, Italy – April
- Newport, Rhode Island – June
- Antigua, Caribbean – December