Allied Marine Privacy Notice

Last Updated November 2021

Allied Marine, Inc., a Florida corporation and any affiliates/partners (hereinafter “Allied Marine”, “we”, “us”, “our” or the “Company”) is committed to protecting the privacy of Personal Data it collects and processes from you, customers, clients, employees, and vendors. Allied Marine will act in compliance with applicable data protection laws or regulations.

To better protect your privacy, the Company provides this Privacy Notice (the “Privacy Notice”), which describes how we collect, use, disclose, transfer, and store Personal Data in connection with the activities and services, including without limitation, access and use of the Allied Marine website (the “Website”), attendance of marketing events both online and offline (the “Events”), and for our account management (the “Account Management”, and together with the Website and the Events, the “Services”). This Privacy Notice describes your choices and rights related to the Personal Data we collect. Allied Marine is the controller for the personal data discussed in this Privacy Notice (collectively, the “Personal Data”).

1. Personal Data We Collect

A. Personal Data We Collect Directly from You

When you use the Services, we collect a variety of information from and about you, your devices, and your interaction with the Services. Some of this information identifies you directly or can be used to identify you when combined with other data.

i. Website

As a visitor to the Website you may be required to provide us with your Personal Data such as:

  • First name
  • Last name
  • Email
  • Phone number
  • Street Address, State, and Country of Residence
  • Any other information you provide to us in contact forms (you will see exactly what information we collect from you by filling in the fields in the form).

ii. Events

If you register to attend Allied Marine or Allied Marine’s affiliate sponsored Events, we may require certain data, including:

  • First name
  • Last name
  • Email
  • Phone number
  • Street address
  • Date of Birth
  • Payment data
  • Purchase Data/History
  • Emergency contact (in some instances)
  • Dietary preferences (in some instances)
  • Billing information (such as billing name, billing address, and credit card number)
  • Any other information you provide to us in contact forms or via questionnaires at events (you will see exactly what information we collect from you by filling in the fields in the form).

iii. Account Management

We collect contact and other personal information for account management purposes and when you choose to use certain features of the Website, including, but not limited to: i) completing, submitting, receiving and signing forms, and ii) consenting to receive email. When you choose to use these features, we require you to provide your “Contact Information” in addition to other personal information that may be required to complete a transaction such as your phone number, billing and shipping addresses and credit card information. We will also collect any and all data that may be completed on the Forms. Occasionally, we may also request information such as usage preferences and demographics, which will help us better serve you and our other users in the future.

iv. Cookies, Web Beacons, and Other Similar Technologies

Allied Marine may use website tracking technologies to observe your activities, interactions, preferences, transactional information, and other computer and connection information (such as an IP address) relating to your use of our Website and Services. We may also use log files, cookies, and similar technologies to collect information about the pages you view, links you click, and other actions you take when accessing our Website or emails. The use of cookies helps us improve the quality of the Services to you, by identifying information, which is most interesting to you, tracking trends, measuring the effectiveness of advertising, or storing information you may want to retrieve on a regular basis, such as your favorite homes. At any time, you may adjust settings on your browser to refuse cookies according to the instructions related to your browser. However, if you choose to disable cookies, the free features of the Services may not operate properly.

If Allied Marine collects any other Personal Data from you, we will explain the purposes at the time we collect it.

B. Personal Data Obtained from Third-Party Sources

The Company may also collect contact information about you from other sources including third parties from whom we have purchased contact information and from publicly accessible websites. Contact information may include:

  • First name
  • Last name
  • Email
  • Phone number
  • Street Address, State, and Country of Residence
  • Date of Birth
  • Payment data
  • Purchase Data/History
  • Online identifier
  • Current boat ownership

In some instances, Allied Marine may combine Personal Data you have provided to us with Personal Data collected from other sources as described above. We process this data to update, expand, and analyze our existing marketing records; identify new customers; create more tailored advertising or website experiences; and send marketing emails.

2. How We Use Your Personal Data

Generally, the Company uses the information collected about you to provide and improve the Services, including:

A. To Contact You

Allied Marine uses the data we collect about you to provide Allied Marine products, services, and support. For example, if you provide data to us in a “Contact Us” form, we will use your data to respond to the request.

Allied Marine uses your Personal Data and information about your activity on our Websites to contact you for marketing purposes in accordance with your marketing preferences, including telemarketing calls, and to send marketing emails that we believe may be of interest to you, such as product announcements, newsletters, educational materials, and details on upcoming events. We also use it to send administrative information, such as notices related to products, services, or policy changes.

B. To Plan and Manage Events

Allied Marine uses your data for Event planning and management, including registration, billing, and connecting with other event attendees, or to contact you further about relevant products and services. Any information you provide about emergency contacts or dietary preferences would be used for your safety and health purposes.

C. For Customer Service and Improvement Purposes

Allied Marine uses the data we collect to understand how our Websites, products, and services (including Maintenance and Repair) are being used and to make improvements. For example, we may solicit your feedback about your experience using our Website, attending an event, or a recent Service appointment and ways that we can improve.

D. For Security and Investigations

Allied Marine may use your information to diagnose website technical problems, as well as to prevent, detect, mitigate, and investigate potential security issues, as well as fraudulent or illegal activity.

E. To Personalize Your Experience

Allied Marine also may use your data to personalize your experience on our Website. Allied Marine or our service providers use website tracking technologies to display products, features, or content that are tailored to your interests and to present advertising on other sites. For more information on these technologies see the “Cookies and tracking technologies” section below.

3. Disclosure of Data

A. Affiliates, Brokers, and Service Providers

Allied Marine may share data with its affiliates/partners and third-party service providers or vendors contracted to provide services on our behalf. These third-party service providers or vendors may use data we provide to them only as instructed by Allied Marine and in accordance with this Privacy Notice or applicable law.

B. Webinars, Events, and Other Activities Related to Allied Marine Offerings

Allied Marine may offer the following solely or jointly with third parties or partners: events, downloads, or other services related to Allied Marine products or services. We may share your contact information and interests in these offerings or services with these approved third parties to communicate with you about Allied Marine.

When you attend an Event (either sponsored by Allied Marine or one where Allied Marine is a participating vendor) and have your badge or similar document scanned, your data will be shared with Allied Marine, as well as with any partner or third party participating in that event, and potentially with the sponsors of the Events.

C. Additional Disclosures

Allied Marine may disclose your data if we have a good faith belief that such action is necessary to (a) conform to legal requirements or comply with legal processes; (b) protect and defend our rights or property; (c) enforce the Website Terms and Conditions; and/or (d) act to protect the interests of our users or others.

If Allied Marine goes through a business transition, such as a merger, disposition or acquisition by another company, or sale of all or a portion of its assets, your Personal Data may be among the assets transferred.

Allied Marine does not sell Personal Data that we collect or process under this Privacy Notice.

Additional Privacy Disclosures for European Citizens

If you are a European Citizen, please see our additional privacy disclosures applicable to you here, which are incorporated by reference into this Privacy Notice.

Note:Allied Marine operates as a global business and may transfer, store, or process your Personal Data to Allied Marine affiliates in a country outside your jurisdiction. However, we have taken appropriate safeguards with respect to the protection of your privacy to ensure that these recipients protect and process your Personal Data in a manner that will comply with applicable regulations. Specifically, the transfer of your data is subject to appropriate guarantees, as the Standard Contractual Clauses adopted by the European Commission, or other guarantees from these recipients that we considered adequate. More details regarding these measures are available by writing to our affiliate, Ferretti S.p.A. at: dpo@ferrettigroup.com.

D. Transfer of Information to the United States.

Allied Marine is based in the United States and you acknowledge that the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information, including Personal Data, to us, you consent to the processing, transfer, and storage of information in and to the United States, where you may not have the same rights and protections as you do under local law.

E. International Data Transfers

Allied Marine operates as a global business and may transfer, store, or process your Personal Data to Allied Marine affiliates in a country outside your jurisdiction. However, we have taken appropriate safeguards with respect to the protection of your privacy, fundamental rights and freedoms, and the exercise of your rights.

F. Data Retention

Allied Marine will retain your Personal Data at least as long as necessary to fulfil the Services that you have requested, comply with applicable laws or regulations, resolve disputes, and enforce our agreements. Allied Marine may retain your data longer for a legitimate business interest where business benefit is not outweighed by your personal rights and freedoms. Data entered into an Allied Marine system is retained in accordance with any applicable agreement between Allied Marine and its customer.

G. Cookies and Tracking Technologies

Allied Marine or Allied Marine service providers may observe your activities, interactions, preferences, transactional information, and other computer and connection information (such as an IP address) relating to your use of the Website. We may collect and store this data and combine this data with other personal data provided to Allied Marine.

Allied Marine uses cookies and other similar technologies, such as web beacons, HTML5 Local Storage, local shared objects, tags, and scripts on our Websites and in email communications. We use these technologies to authenticate your access to various areas of our websites, understand your interests, analyze web traffic, combat fraud, provide interest-based advertising, improve our products and services as further described above in the “Use” section, and tailor content to your preferences. In emails we send, we may use these technologies to track their effectiveness.

You can configure your browser settings to manage certain tracking technology interactions. For some tracking technologies, you may need to take additional steps to manage their use and removal. Please review your browser privacy settings.

Online advertising may use data collected about your web browsing behavior, such as the pages you have visited or the searches you have conducted. This data may be used to display more relevant advertisements and content to you on non-Allied Marine websites. The data used for targeted advertising may come from Allied Marine or through third-party ad networks.

Please note that while you may opt out of targeted advertising on our Websites this does not opt you out of being served advertising. You will continue to receive generic ads.

4. Your Rights Over Your Personal Data

Depending on where you are located and/or your citizenship, you may have certain legal rights over the Personal Data we hold about you, subject to local privacy laws. These may include the right to:

  • Access the personal data we hold about you
  • Have incorrect personal data updated or deleted
  • Have your personal data deleted
  • Restrict the processing of your personal data
  • Object to the processing of your personal data carried out on the basis of our legitimate interests or for direct marketing purposes
  • Receive a copy of your personal data in an electronic and machine-readable format
  • Not be subject to a decision based solely on automated processing, including profiling, which produces legal effects or otherwise significantly affects you ("Automated Decision-Making")
  • Receive the categories of sources from whom we collected your personal data
  • Opt out of marketing communications at any time by clicking on the “Unsubscribe” or "Opt out" link in marketing emails we send you or by contacting us
  • Complain to a regulator or data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority.

Allied Marine will not discriminate against you for exercising your rights.

You, or an authorized individual that we can verify is acting on your behalf, can exercise the applicable rights by contacting us using the contact details at the bottom of this Privacy Notice.

5. Legal Basis for Processing Personal Data

Our legal grounds for collecting and using your Personal Data as described in this Privacy Notice fall into the following four categories.

A. Consent

In some cases, we ask you for your consent to process your Personal Data, such as when we need your consent for marketing purposes. You can withdraw your consent at any time, which will not affect the lawfulness of the processing before your consent was withdrawn. If you would like to withdraw your consent, you can do so by emailing privacy@alliedmarine.com.

B. Legitimate Interest

We process certain data for the legitimate interests of Allied Marine, our affiliates, our partners, or our customers. These legitimate interests include, for example, contacting you to provide support or sending you marketing information (subject to applicable law); detecting, preventing, and investigating illegal activities and potential security issues; and maintaining and improving the Website. We will rely on our legitimate interests for processing Personal Data only after balancing our interests and rights against the impact of the processing on individuals.

C. Performance of a Contract

Sometimes we process Personal Data to perform our obligations under an agreement with you.

D. Other Legal Bases

In some cases, we may have a legal obligation to process your Personal Data, such as in response to a court or regulator order. We also may need to process your Personal Data to protect vital interests, or to exercise, establish, or defend legal claims.

6. Security

We use technical and organizational measures that provide a level of security appropriate to the risk of processing your Personal Data. However, the security of information transmitted through the internet can never be guaranteed. We believe the measures implemented by us can reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Personal Data or private communications will always remain private or secure. We do not guarantee that your Personal Data will not be misused by third parties. We are not responsible for the circumvention of any privacy settings or security features.

You are responsible for maintaining the security of your password or other form of authentication involved in accessing password-protected or secured resources.

7. Changes to this Privacy Notice

This Privacy Notice may be amended or revised from time to time at the sole discretion of Allied Marine.

Changes to this Privacy Notice will be posted on the Website and links to the Privacy Notice will indicate that the notice has been changed or updated. If we propose to make any material changes, we will provide notice on this page prior to the change becoming effective. We encourage you to periodically review this Privacy Notice for the latest information on our privacy practices.

8. How to Contact Us

If you have any questions about this Privacy Notice, or wish to exercise your rights hereunder, please contact us at privacy@alliedmarine.com or the mailing addresses below:

Allied Marine, Inc.
Attn.: Privacy
1445 SE 16th Street
Fort Lauderdale, FL 33316

To contact our Data Protection Officer, please email privacy@alliedmarine.com.

For DSAR requests please fill out the DSAR form and send it to privacy@alliedmarine.com.

Allied Marine will respond to your request within a reasonable timeframe or as required by law.

Data Subject Access Request Form

DATA SUBJECT DETAILS

Please provide your contact information in the space provided below.

Please note, we will only use the information you provide on this form to identify you and the Personal Data you are requesting access to, and to respond to your request.

Allied Marine will do its best to respond within one month of the date of your request. If your request is unclear or complex, it may take longer for us to respond.

If you are not satisfied with the response you receive, please let us know by emailing privacy@alliedmarine.com. We will do our best to work with you to find a suitable resolution.

Please do not enter sensitive personal information into this form.