A new way to experience the sea, one that encloses a universe of stories and emotions in an intimate personal space, combining the dimension of travel represented by the yacht with the feeling of being at home. This is the creative concept behind the new campaign by Ferretti Yachts, the storied Italian luxury yacht brand and a leading global player in the industry, which reasserts its positioning with a more intimate language and a lifestyle aesthetic midway between fashion and design.
The award ceremony was held on October 15, with a live-streamed session to which CEO Alberto Galassi contributed, commenting: “The Ferretti Yachts campaign was ahead of its time, asserting an ideal of wellbeing, calm and peace on a yacht, in order to reconnect with the dimension of a private island on which to take refuge: a subject that could hardly be more relevant in times like these.”
The Ferretti Yachts advertising campaign “Just Like Home” won the prestigious Press, Outdoor & Promotion Key Award (POPKA) in the category ‘A4, Beauty, Fashion and Luxury’.
Media Key is the benchmark magazine for Italian corporate communication. The panel of judges that makes the Awards, now in their 17th year, includes marketing strategists, media planners for top Italian and international businesses, communications operators, and creative directors at production companies, advertising agencies, and TV and Radio digital agencies.
The multi-subject campaign published in leading magazines worldwide presents a model of absolute wellbeing that only Ferretti Yachts can make possible, anywhere and at any time. Created by the multiple-award-winning international agency Lorenzo Marini Group, “Just Like Home” continues on a strategic and creative path that has further consolidated the brand’s image at the international level.